Polle de Maagt 
Polle de MaagtActs, not ads5 questions
How do I make a brand act instead of advertise?
Organisations that show who they are by what they do, not by what they say.
How do I show what we stand for, without saying it?
What do I fix first: the basics or the surprises?
How do I repair trust after something went wrong?
How do I turn an automatic mail into a small act?
How do I keep kindness from turning into a campaign?
Also on this topic
- 38° view, not 360° view.Reflection
- Kimpton: the CEO’s phone number.Best practice
- Innocent: the banana phone.Best practice
- Zappos: 365 days to return it.Best practice
- Zappos: let’s wow this person.Best practice
- VanMoof ships bikes as TVs.Best practice
- The CEO as customer service agent.Best practice
- Thoughtfulness needs a system.Principle
Start with a conversation
Rather talk it through?
Half an hour, no deck needed. Bring the question you are sitting with, and we will know quickly whether I am the right person for it.
Not ready for a conversation yet? Movements is a quarterly brief on the shifts that change what people expect. The same sign-in opens all the tools. Get access →
Not ready for a conversation yet? Movements is a quarterly brief on the shifts that change what people expect. The same sign-in opens all the tools. Get access →
